Traffic stuck. Leads not moving. Keywords going nowhere.
You’ve spent months and money—and your SEO still looks like a black hole.
Sound familiar?
You’re not the only one. Many small businesses in Singapore start SEO with good intent but miss the foundations.
The fix isn’t always about doing more; it’s often about correcting what’s already live.
Let’s break down what to check (and change) before things get worse.
You’re targeting keywords no one’s actually searching for
Not every keyword with volume is useful.
Some look good on paper but bring in the wrong traffic—or no traffic at all.
Instead of “innovative learning platform,” aim for how users search: “online tuition SG” or “PSLE math tutor.”
Start with tools like Semrush or Ahrefs, but don’t ignore common sense. Search like your customer would.
Your content exists—but says nothing
If your blog is filled with 800-word posts that say what everyone else already has, it’s dead weight.
Google wants depth, clarity, and real answers.
Choose one question and go deep.
Explain, show examples, compare options.
A good boutique marketing agency Singapore clients trust knows how to make content that educates and ranks. You can consider getting their help for at-scale content production.
Your site is too slow or buggy to keep visitors
No one waits for your site to load. Google doesn’t either.
Run a speed test. If it takes more than 3 seconds to load, fix it.
That includes mobile, which often gets neglected.
Compress images, simplify your theme, clean up unused plugins.
You’re ignoring technical issues that block indexing
Broken links, duplicate content, and missing meta tags—these issues pile up fast.
Google’s bots won’t index what they can’t understand.
Use tools like Screaming Frog or Google Search Console. Fix what’s broken before publishing anything new.
You’re not building backlinks—or the right kind
No links, no rankings.
But not all links are equal.
A link from a local chamber of commerce or industry directory can do more than a dozen random blog comments.
Try guest posting, partnerships, or even PR wins.
You have no local optimisation in place
If you serve Singapore but your pages don’t say so, you’re missing out.
Add local terms in your headings, meta descriptions, and image alt tags.
Claim your Google Business Profile.
List your business in relevant SG directories.
Local SEO matters—even if you’re online-first.
You’re not tracking what matters—or at all
Rankings alone don’t pay the bills.
Track clicks, form submissions, calls, and bounce rates. Set up goals in GA4. Look beyond vanity metrics.
If something doesn’t convert, either improve it—or kill it.
Final Thoughts
SEO that works is focused, straightforward, and built on substance.
You don’t need a hundred pages—you need a few that actually perform.
At our boutique marketing agency in Singapore, we’ve helped businesses cut through the noise and fix SEO without guesswork.
And when it comes to content that ranks and resonates, we bring the kind of clarity and creative push you’d expect from a boutique social media agency trusted by founders across Singapore.
