In recent years, people are relying more and more on search engines to look for various products and services. As a result, businesses too have started taking note of the importance of higher rankings on search engine result pages (SERPs). This further leads them to understand the role of Search Engine Optimization or SEO for the same. SEO is not only responsible for improving your website rankings but also critical in improving user experience. You can consult a Digital marketing agency Singapore to understand why every business needs SEO services.
Reasons why every business needs SEO services
SEO is important in improving your online presence and also your searchability. Let us find out in this article the reasons why your business needs SEO services.
Yield long-term benefits
The common question that we often get to hear from our clients is ‘How long will it take for my website to rank 1 for so and so keywords’? Many clients are often not very patient when it comes to implementing SEO. As a result after maybe a month or two they start having doubts about the effectiveness of SEO for their business. They even feel that they are not getting significant ROI from their SEO expenses.
In this regard, you should remember that SEO is a long-term strategy and hence, the benefits you will yield from SEO will be long-lasting. For any website, it would take approximately 6 to 12 months to experience significant results from SEO. Though it might seem like a long duration, however, if implemented effectively, your website will enjoy higher rankings on SERPs for years. Additionally, with improved visibility on SERP with the help of SEO, the possibility of generating leads and business conversion also improves. Any SEO expert Singapore can help in guiding you with the long term benefits you can yield from SEO services.
Receive higher ROI
Another reason why a business needs SEO services is that it offers great ROI if you are ready to invest in this ongoing process for about 6 to 12 months. You should avoid setting unrealistic expectations. If you are ready to pay only for a few months, it would not help you achieve the desired result. It has been found that around 40% of revenue is generated through organic traffic. Hence, you must optimize your website to improve your organic searches. As it is a long-term process you can’t expect to notice any immediate results. However, if you invest significant time in SEO they can offer you great ROIs.
You can take the help of various analytical tools to track and evaluate your business goals. This would help you in calculating the ROI from SEO. Organic SEO is one of the most significant marketing strategies that can offer you better results even more than paid search ads.
Organic search is the key source of web traffic
Organic search is responsible for contributing to a significant part of the web traffic. Various studies have also supported this fact. Therefore, it is important to improve your visibility on search engines to attract higher web traffic. By optimizing your website regularly, you can ensure the credibility of your website which further with help in its higher rankings. Approximately 3.5 billion searches are made on Google per day. To be able to rank on the first page of the SERP, you need to put a lot of SEO effort on your website. Agencies offering SEO services Singapore can help you understand how SEO can help in improving your organic searches.
Adds credibility to your website
SEO along with great user experience makes a website trustworthy not only to the human audience but also to the search engines. To make a website user friendly, it is important to take proper care of the website design such as easy navigation and the overall site structure. Additionally, it is also important to include relevant content and description for different sections of the menu on your website. It is also important to use a language that your user has no problem understanding. Besides, you should also maintain the flow of the content in a steady way to avoid confusing the audience.
SEO usually depends on three factors – relevance, trust, and authority. Even Google also has a ‘Trust Factor’ that uses a combination of multiple factors to evaluate the trustworthiness of a site. In this regard, you should remember that the more credible a site is, the higher will be the chances of improved rankings on Google. A website with low-quality content can make it less trustworthy. Various tools can help in determining the trustworthiness of a website on a scale of 0 to 100. Any SEO agency Singapore can further elaborate on how you can make your website more trusted to your customers as well as search engines.
SEO is cheaper than paid searches
Another reason your business needs SEO services is that it is cheaper than paid searches. However, it depends on the time you are ready to invest. In the initial phase, you might need to invest higher in SEO strategies. However, after a certain time, for example, maybe 6 months, the payoff will be significant in comparison to the investments. SEO is not a marketing approach; rather it is an investment for your business. As it is a long-term process, with more time and attention you will enjoy significant benefits for your business.
SEO is quantifiable
SEO will offer you lots of analytics data that will help you in making various business decisions. Various tools can also help you in evaluating the performance of your website. Google Search Console will provide you data concerning the pages with higher performances, any possible mobile issues concerning website content, etc.
On the other hand, by using Google Analytics, you can get information regarding your audience, their preferences, the region their demographics, etc. Additionally, you will also get information such as the nature of action they had taken on your website. These include the links they have clicked on, whether signed up for a newsletter etc.
Apart from these tools, you can use other SEO tools to check authority pages, duplicate content, on-site error, slow speed of the website, responsiveness of the site, etc. These factors are important for the growth of your business. Understanding the usage of these tools can be difficult. For that purpose you can hire an SEO expert Singapore. They can use these tools to understand the possible issues your website might be facing and the steps you need to implement to improve them.
SEO impacts the buying cycle
The first phase of the buying cycle is ToFu, which is the top of the funnel. This phase refers to the generation of a high volume of leads. The next phase is MoFu or middle of the funnel, where the marketer presents their products and services to the audience highlighting the benefits they offer. And the last stage is the BoFu or bottom of the funnel. It is the closing stage where leads convert into businesses. With effective SEO you can drive traffic to your website and attract their attention with relevant and useful content. For this purpose, you need to research relevant keywords, understand your audience, etc. Other technical SEO elements such as site loading speed, responsiveness, quality images, etc also play an important role in business conversions.
Drive more traffic with local SEO
With the increase in mobile users, local SEO has become one of the leading SEO trends. This is another of the reasons businesses should need SEO services. For instance, if someone is searching for a store or business in the location they are currently in, and your website came up, they are likely to visit your site. This further helps in gaining the trust of your audience towards your business and they might visit your physical store. This can eventually lead to improved business conversion.
Google My Business is an effective way to start your local SEO process. You can include the contact information regarding your business, and also can connect your website, including images, link your social media account, etc. You can also target and use local keywords in your articles to improve your rankings.
Thus, from the above discussion, it can be understood that every business needs SEO services. They are important in driving traffic, generate leads, and improve business conversions. Elevan August Media is a Digital marketing agency Singapore that offers various SEO services for your business. To know more about them, visit https://www.elevanaugust.sg/.
