Running ads on a weak landing page is like pouring water into a leaky bucket. You’ll get traffic, but conversions stay low.
No amount of budget can save a page that confuses users or takes too long to load.
We’ve seen this mistake too many times, especially with smaller businesses in Singapore.
Fix these seven areas before you launch ads—or risk wasting your ad spend:
1. Your headline should explain what you’re offering in one glance
A vague headline loses people fast.
They need to know what you’re offering and why it matters—within 3 seconds.
Instead of “Grow Your Business,” say “Get 3X More Leads With Targeted Facebook Ads.”
Be specific. If you’re solving a problem, spell it out in plain terms.
2. Your page load speed must be under 3 seconds
Slow pages kill conversions.
Every extra second of delay can increase the bounce rate and reduce the conversion rate.
Use tools like GTmetrix or PageSpeed Insights to test your speed.
Compress images. Remove unnecessary scripts.
People won’t wait. And they shouldn’t have to.
3. You need just one clear call-to-action (CTA)
Don’t make users guess.
Whether you want them to sign up, book, download, or buy—make it obvious.
A bold button with one action. No extra options.
And yes, your CTA should appear at least twice; once above the fold and once at the end.
4. Your visuals must match the ad
Users hate bait-and-switch.
If your ad shows a certain offer, your landing page better reinforces it clearly.
Mismatch = bounce.
Keep your color palette, headline, and main message consistent.
It builds trust and keeps users moving forward.
5. Mobile view shouldn’t feel like an afterthought
Test your page on mobile before anything else.
In Singapore, the majority of users browse on mobile.
If buttons are too small, text too crammed, or the layout breaks, your ad spend will go to waste.
Make it scroll-friendly and thumb-friendly.
6. Social proof needs to be real and visible
People look for cues before clicking.
A few testimonials, a client logo row, or even “2,183 people signed up last month” adds credibility.
Don’t hide these at the bottom.
Sprinkle them near your CTA or offer section.
Keep it real; stock photos kill trust.
7. Your copy should speak like a human, not a brochure
If your landing page sounds like a sales script, users tune out.
Use everyday language. Focus on benefits.
Instead of “Our proprietary solution delivers scalable ROI,” say “We help you get more qualified leads—without spending more.”
A boutique social media agency Singapore brands trust knows this: clean copy sells more than fancy buzzwords.
Final Thoughts
A solid landing page does the heavy lifting behind every successful ad campaign.
It doesn’t need to be fancy. But it does need to be focused, fast, and clear.
That’s exactly how we approach things at our boutique marketing agency Singapore businesses lean on when they want ads that convert, not just impress.
Before launching your next campaign, get your landing page right, and let the results speak. Connect with us today and let’s talk.
