LinkedIn ads burning through your budget with nothing to show for it? Most Singapore businesses struggle to get face time with real decision-makers on the platform.
Sure, LinkedIn boasts access to business leaders, but getting their attention isn’t as simple as boosting a post.
Plus, with everyone fighting for the same eyeballs, costs keep climbing while results stay flat.
Here are a few tips to cut through the noise and target Singapore’s C-suite effectively:
1. Pick Your Format Wisely
Forget what you know about traditional ads. LinkedIn’s different formats each serve a purpose.
Sponsored Content? Great for sharing your take on industry trends or showing off client wins.
Message Ads land straight in decision-makers’ inboxes, which is perfect for that new product launch or exclusive event.
Dynamic Ads catch eyes with personalization.
Tech startups crush it with quick video updates in their feed, while management consultancies get better traction through detailed sponsored articles.
2. Mix Up Your Content
Nobody wants a feed full of sales pitches. Share local market insights one day, client success stories the next.
Show what’s happening in your Singapore office. Create content series that business leaders can follow.
Regular, relevant content keeps your brand top-of-mind. Mix up formats—articles, videos, infographics—to maintain interest.
3. Target Like a Sniper, Not a Shotgun
Stop spraying and praying with your targeting. LinkedIn lets you zero in on exactly who matters.
Think beyond basic job titles. Mix company size, industry, and seniority to find your ideal audience.
Want to reach fintech CTOs in Singapore? You can pinpoint them.
Running ads to all of APAC? Filter by language preference to nail your messaging.
Start small and focused. Better to engage 50 perfect prospects than waste money on 500 maybes.
4. Write Ads That Actually Resonate
Singapore’s business leaders receive countless pitches daily. Your message needs to stand out.
- Focus on solving specific business problems they face
- Share local market insights or industry trends
- Highlight success stories relevant to Singapore’s business context
Skip the hard sell. Instead, position yourself as a thought leader.
For instance, a cybersecurity firm can share insights about Singapore’s data protection laws. A consulting firm could offer an analysis of local market trends. Such copies are targeted, relevant, and provide value.
5. Time It Right
Business leaders check LinkedIn at specific times. Test different posting schedules.
Early mornings (8-9 a.m.) often work well for executives because they check updates before meetings. Lunch breaks (12-2 p.m.) also see high activity.
Consider Singapore’s business calendar. Avoid major holidays like Chinese New Year when engagement drops.
Plan campaigns around key business events or quarters.
Monitor when your audience engages most and adjust accordingly.
6. Smart Spending Beats Big Budgets
LinkedIn ads cost more than other platforms, but they reach a premium audience.
Start with a test budget of $500-1000 to gather data. Set bid limits to control costs.
Focus on metrics that matter—not just clicks, but quality leads.
Most importantly, track cost per lead and return on ad spend. Adjust bids based on performance. Some industries might need higher bids to compete effectively in Singapore’s market.
7. Land the Click
The best ad means nothing if your landing page sucks. Make it specific to what they clicked on.
If your ad talks about Singapore market entry, your landing page better not be generic global fluff.
Keep forms super short. Busy executives leave at the sight of twenty fields. And please, test on mobile. You’d be surprised how many check LinkedIn during their grab ride.
Final Thoughts
LinkedIn advertising isn’t rocket science, but it does need a solid strategy behind it.
Skip the cookie-cutter approach. What works in New York won’t necessarily work in Singapore.
At Elevan August Media, a top digital marketing agency in Singapore, we’ve learned these lessons the hard way, testing and refining until we cracked the code for our clients.
If you need help cutting through the LinkedIn noise, let’s chat and discuss how to get your message in front of Singapore’s real decision-makers. Get in touch with us today.
