People usually rely on search engines when searching for products or services. Hence, you need to improve your SEO efforts for your eCommerce websites to improve your website’s rankings and online visibility for relevant keyword searches. An SEO expert Singapore can help you in this regard. In addition, this blog will share a few helpful SEO tips for your eCommerce stores.
8 SEO Tips for eCommerce Websites
Your audience will check product features, reviews, compare prices, etc., between the options available to make an informed purchasing decision. However, they need first to find your website and visit them. If your eCommerce website doesn’t appear on search engine result pages (SERPs) for relevant searches, your target audience will not learn about your brand or the products you offer. As a result, it will impact your sales conversion. Therefore, you must never overlook the significance of SEO for your eCommerce websites. The following are a few SEO tips to help improve your eCommerce website’s rankings on search engines for relevant searches.
Identify suitable keywords
Targeting a single keyword for an individual product, page, or category can help search engines understand the content of that particular page. It further improves the chances of displaying appropriate pages with appropriate products or categories for relevant searches. An SEO agency Singapore can help identify suitable keywords for your eCommerce stores. Besides, the following tips can help you identify suitable keywords.
- Create a list – Firstly, select appropriate terms and phrases based on the product types or categories your brand offers.
- Check data – Check tools such as Google Analytics (GA4) and similar to identify keywords your audiences use to find your website.
- Be specific – Once you understand your product type and categories, it’s time to be specific. You need to identify the product features that make your products unique. Next, you need to use these features to create specific keywords. It will help narrow searches and make it easier for your target audience to find your products.
- Consider user intent – When researching local keywords, you need to understand user intent. User intent is the purpose with which someone searches topic online. Keywords give you an idea about whether the audience is looking for information or planning a purchase. Focussing on keywords with buyer intent and ranking for the same can help prospects find your products easily. It eventually helps in improving your sales and profit.
Write clear product descriptions
Including vital product information such as price, image, and a title for each product page is critical. In addition, you need to provide a detailed product description to help search engines understand its context and for the convenience of potential customers.
Next, when writing a product description, be as descriptive as possible. Instead of mentioning only product features, you need to create an engaging copy of your products that will encourage your audience to buy the same. Based on your product type, the description can include ingredients, measurements, some other instructions, etc. If possible, include selected keywords for individual product pages.
Be mindful of duplicate content
Duplicate content confuses search engines as they can’t identify the correct or accurate version. Due to this confusion, they are unsure which content to rank; hence, they avoid ranking either version. You may hire SEO services in Singapore to fix the issues of possible duplicate content on your website. The following tips can also help avoid duplicate content for your online store.
- Avoid adding supplier’s default description – If you dropship products, it is better to avoid using the default product description of your suppliers. The chances are high that whoever is selling the same products will likely use the same description. Hence, create unique products description for individual products on your website.
- Check your URL structure – Check tracking links, session IDs and pagination issues to avoid duplicate content.
Include strategic keywords in anchor text
Adding internal links, i.e., links to other pages on your website is crucial to improving SEO for your eCommerce store. It helps search engines understand the relationship between different pages on your website. Instead of using call-to-action such as ‘Click Here’, use anchor texts for internal links. An anchor text is a clickable text in your content. Include strategic keywords and an engaging copy for your anchor text. It will encourage your audience to click on these links. As a result, it will direct them to another relevant page on your website.
Improve URL structure to help search engines easily crawl them
Well-structured URLs give website visitors an idea of what the page is about, making for a good user experience. It also helps search engines understand the content of the page. Ensure that your URLs are short, concise, and descriptive. If possible, include relevant keywords in your URLs. A top SEO agency Singapore can guide you in creating user-friendly URLs for your website pages.
Use image alt text
Unlike web visitors, search engines cannot see your images. Hence, you need to use alt text to help them understand the context of your images. Alt text is a caption used for every image on your website. Ideally, it should be descriptive and must contain the target keywords. You must frame the description to ensure that even if someone can’t see the image can understand its context.
Avoid broken links
Broken links are confusing for search engines and website visitors. Since monitoring all your links manually can be difficult, use tools to identify broken links and fix them accordingly. When you change the URL of your page, ensure to set a 301 redirect to inform search engines that you have updated the links.
Improve your website speed
A faster website speed helps provide a better user experience. If your website takes too long to open, it might cause your visitors to abandon your site and visit a competitor’s website. As a result, you will likely lose many potential buyers. The following tips can help improve the website speed of your eCommerce store.
- Optimise images – Compress media files where possible
- Setting up cache – Caching helps save your website’s copy on visitors’ browsers. As a result, the next time they visit your website, it will load much faster.
- Selecting a proper host – It will help set a great basis for faster site speed.
- Limit number of plugins – A higher number of plugins would require you to use more codes, adding more weight to your website. It is better to use the necessary plugins and tools with multiple functionalities.
- Update plugins and themes – To maintain faster site speed, you need to update the theme and plugins of your website.
Therefore, all these SEO efforts can help improve your eCommerce website’s rankings on SERPs for relevant searches.
Elevan August Media is an SEO expert Singapore that offers various SEO services to its clients. Whether you own an eCommerce site or other forms of websites, you can consult their SEO professionals for the needed assistance to improve your search rankings and online visibility. The better you rank on search engines for relevant searches, the higher web visitors you can drive. It further improves your chance of generating leads and converting them into paying customers. Contact our boutique digital marketing agency today to know more.
