Many might have advised you to focus on targeting relevant audiences to earn more profit if you own a business. But what is this ‘targeting audience’? How can a business reach its ‘target audience’? Digital marketing experts have answers for that. Therefore, today, we would discuss how effectively you can reach your target audience in this blog.
Targeting an audience implies focusing on specific types of individuals to whom you think your brand offerings would appeal the most. Instead of promoting your brand to every person alive, you should follow this approach to get a better return from your marketing investments. You can even consult a digital marketing agency to implement various strategies to target your audience effectively.
Digital Marketing Experts share Audience Targeting Strategies
As per digital marketing experts, the following strategies would help you to target your audience effectively. Let’s learn more about them.
Use Google’s In-market audiences feature to increase your reach
Experts have advocated for the effectiveness of display campaigns in Google Ads. According to them, it is effective for a business that targets an audience unaware of their brand. Google’s In-market audience feature allows you to target audiences searching for brand offerings similar to yours. If you are unsure of the proper way to use this feature, take the help of a boutique digital marketing agency Singapore.
In-marketing audiences are individuals that are browsing the internet for specific products and services. They might be comparing between similar products or services available in the market or have purchased them. However, they haven’t yet engaged with your brand in any way. Based on data concerning user’s browsing activities, keywords usage, and past searches, Google’s algorithm understands their interests and preferences. Additionally, they can also predict when they would be ready to purchase that specific product or service. The brands, further, can use this prediction to create customized versions of the marketing message for each group. Since this feature allows brands to follow a data-driven approach, it is productive in targeting audiences and increase sales.
Affinity Audiences
Affinity audiences are those you can reach based on their habits and lifestyles. They are pretty focused on specific topics. Digital marketers believed them to be quite beneficial for businesses. The reason is that by targeting them, you can reach the most relevant audience for specific brand offerings. They are the ideal audiences whom you can target to spread brand awareness.
You can even customize affinity audiences by checking their online activities, such as the websites they visit or the apps they download. Based on their activities, you can create categories and target them for specific campaigns.
Use Google Ads for Re-marketing
Individuals that have expressed their interests in your brand offerings can make it up to your remarketing lists. Once you have created this list, you can customize your ad campaigns by targeting them. Another of the advantages of using Google Ads is that it allows marketers to do A/B testing. It further helps in setting up ad clusters to identify the most effective campaigns. So, you can use Google Ads to target specific audiences and monitor the results to find out what works best for them. In this way, you can determine which types of ads to create for your future campaigns.
You can also use the similar audiences feature on Google Ads. The purpose is to find new customers that share similar traits with existing customers. Consult a Google advertising Singapore to develop compelling ad campaigns for your brand.
Use the custom audiences and Re-targeting feature of Facebook
Many digital marketing experts have shown their confidence in Facebook regarding their options to reach, target, and engage prospects. They believe that one of the most critical features of Facebook is that it allows brands to target users based on their preferences. In addition, since it presents only relevant ads to the users, it further helps in getter better results from their advertising campaigns.
Experts also have noticed that usually, Facebook users have a short attention span. Hence, they believed that presenting short videos are quite effective in improving audience engagement. Further, brands can retarget these audiences with others ads to gradually drive them towards the end of the sales funnel to become paid customers eventually.
Additionally, digital marketers and brands can use demographic and psychographic parameters to ensure their ads reach the relevant audience. They can further monitor their ad campaigns’ performance to determine how well it’s working for their audiences. To use these Facebook features effectively, you can take the help of a Facebook advertising agency Singapore.
Focusing on SEO
Digital marketers have never undermined the significance of SEO in audience targeting. On the contrary, they believed that it is one of the best methods for audience targeting. The reason is your business website would appear on SERPs when audiences would use relevant keywords to search for brand offerings similar to yours.
When it comes to ads, you target audiences who are interested in your brand offering. However, that doesn’t mean they would buy the same at that moment. Whereas when audiences search for specific products or services, it is with buyer intent. Hence, your SEO efforts might help you get better sales than display ads on Google or other social media. Hire a digital marketing agency Singapore to develop a better SEO strategy for your business.
Start Tracking
You can add event tracking to your site. It would help you collect data such as how the web visitors are interacting with your site. As a result, it would help you improve your online presence effectively.
Digital marketers or brands can target their audience based on the location they reside. You can also restrict specific locations from viewing your ads. It can help you, especially if those locations are not relevant to your products or services. You can select a country, a city, or even a zip code to target your audience as per their location.
Elevan August Media is a boutique digital marketing agency Singapore that can help develop effective advertising campaigns for your brand. They have years of experience and expertise regarding how to target audiences. It would help them develop customized strategies based on your business requirement.
