Search Engine Optimisation or SEO, is critical for businesses to improve their visibility online. With technological advancement, marketers can use new tools and technologies to survive in the competitive market. Generative AI is one such example that SEO professionals can use for developing effective SEO campaigns.
What is Generative AI?
Generative AI uses artificial intelligence algorithms to generate new content. It understands patterns, analyses large datasets and creates content, including text, images, audio, and synthetic data.
How can Generative AI help in SEO campaigns?
Are you considering using Generative AI in your SEO campaign? It is better to first analyse your current SEO strategies to identify areas where you can implement Generative AI.
Content is critical for the success of your SEO campaign. Generative AI can help analyse your existing content, identify content gaps, and suggest topic ideas that match search intent.
Besides, this tool can effectively help perform keyword research. It can analyse vast data concerning search trends, competitor strategies, user behaviour, etc., to identify relevant and trending keywords in your industry. As a result, when you optimise your content for these keywords, it helps improve your website’s rankings for relevant searches.
SEO professionals can also use Generative AI to perform competitive analysis. It will help you get an insight into your competitors’ strategies and identify opportunities where you can outrank them.
Generative AI can also help track website performance to create detailed analytics reports and offer suggestions for improvement. You can further utilise these insights to make data-driven decisions and optimise your SEO campaign.
How can SEO professionals apply Generative AI in their SEO campaigns?
Now that you know Generative AI can help improve your SEO efforts in various ways, let’s discuss some of its practical uses in your campaign.
- Blog Creation – Generative AI can assist in creating blogs, provided you suggest a specific topic and give a set of guidelines. Search engines will not penalise AI-generated content. However, when ranking websites, they will always prioritise one with high-quality, original, and unique content that offers value to audiences. The negative aspect of using AI to create content is that it creates inaccurate and generic content. Besides, extensive use of AI can lead to the risk of creating duplicate content. Both these aspects can harm SEO. AI is meant to assist you in creating content. It implies that a human writer or editor has to edit or rewrite the content to ensure it is relevant, of high quality, and provides value to audiences.
- Generate Title Tag –You can also use AI to generate optimised and relevant title tagsfor web pages that are easily understandable to audiences and search engines.
- Meta Description – Meta description provides a brief description to search engines about the content of a page. AI will help analyse your page content to provide appropriate and optimised Meta Descriptions. However, similar to blog creation, an editor or proofreader needs to check the description to ensure it is relevant and follows SEO best practices.
- Keyword Research – AI can analyse large amounts of data sets faster. You can provide a list of keywords to AI, and they can analyse and suggest a broader list of related keywords with search volume and competitiveness. It will help you develop your content and keyword strategies to boost your website’s performance on SERP for related searches.
- Image and Video SEO –You can also use AI to create relevant and optimised descriptions and tags for images and videos, ensuring search engines can easily find them and display them on search results for related queries.
- Displaying Personalised Content – AI can also analyse user behaviour and preferences to serve them personalised content. It can further help boost engagement and reduce bounce rates, both of which are beneficial for SEO.
- Chatbots And Customer Support – Another practical application of AI on websites is to add chatbots to provide better customer support to visitors. It will help increase their time spent on the website, which indirectly can help support their SEO efforts.
- Predictive Analysis – AI can analyse search trends and predict future trends. It will allow businesses to create appropriate content, keeping in mind future demands, needs, and trends.
- A/B Testing – AI can help perform A/B testing by analysing campaign performance and providing suggestions to boost your website’s organic SERP ranking.
- Link-building – AI can help identify relevant websites and platforms idealfor link-building according to relevance, authority, and niche.
- Voice Search Optimisation – Ai can also help create content optimised for voice searches. However, human creativity is still critical to ensure the creation of high-quality content that resonates with your audiences.
- Content Audit – AEO professionals can also use AI to audit websites for content gap analysis, identify duplicate content, and offer suggestions for improvements.
- Semantic Analysis –AI helps analyse the semantics of web content to ensure it matches the search intent of users.
- Competitor Analysis – AI can help analyse competitors’ websites to identify keywords, content, and backlink opportunities. Besides, it can provide you with suggestions on areas where you can gain an advantage.
Generative AI is a powerful tool that can help support SEO professionals in automating various repetitive tasks, provide insights based on analysing large datasets, assist in content creation, etc. It is meant to boost your SEO efforts, not replace human writers or SEO professionals.
Elevan August Media is your trusted SEO agency in Singaporethat can help develop effective strategies to boost your organic ranking and traffic, regardless of your business or website type. Higher search ranking and traffic make way for improved lead generation and business conversion. As a business owner, it is natural for you to want to use your website for your business growth. Consult our SEO professionals to help build effective strategies to improve your website’s visibility on SERP to drive traffic, leads, and customers.
