Creating standout content is a major pain point for many Singapore startups.
You strive to build awareness, attract customers, and stand apart in a noisy field. But your content fails to gain much traction.
Maybe your blog barely gets read. Or your social posts only scrape up a few likes. You expend significant time and effort, but the returns don’t match. Why?
You might be committing some of these nine common content creation mistakes:
1) Neglecting Video Content
Ignoring video misses a massive engagement prospect. Singaporeans consume online video, especially on platforms like YouTube and TikTok. So, don’t limit yourself to text-based formats.
Create short, compelling videos showcasing your offering, sharing tips, or conveying your brand narrative. Contact a social media agency in Singapore for help.
Also Read: Video Marketing 2024: A Guide for Small Businesses in Singapore
2) Ignoring Local Context
Your content misses the mark when you overlook the Singaporean context. You can’t just repurpose global materials and anticipate resonance.
Singapore boasts a distinct blend of cultures, happenings, and specific consumer pain points that warrant addressing.
Work local references like landmarks, festivals, and current events into your content.
Speak to issues that matter here—work-life balance and cost of living concerns, for example.
3) Overlooking Mobile Optimization
You alienate much of your audience without mobile optimization. Singaporeans are practically glued to smartphones, with exceptionally high mobile penetration rates.
Ensure your website, blogs, and visual assets are mobile-friendly. Employ responsive design, keep paragraphs tight, and break up text with subheadings.Â
Rigorously test across devices for seamless viewing.
4) Inconsistent Posting Schedule
Sporadic posting can hurt your content efforts. Audiences lose interest without a reliable stream of content.
Construct an editorial calendar and stick to it.
Consistency cultivates trust and keeps your brand top-of-mind.
Whether you post blogs weekly, update social channels daily, or email newsletters monthly, maintain a cadence your followers can depend on.
Also Read: 8 Unmissable Social Media Marketing Tips for SMEs in Singapore
5) Focusing Too Much on Self-Promotion
Aggressively pushing product or service can alienate prospective customers. Your content should inform, educate, and entertain, not just peddle.
Follow the 80/20 rule—80% of content should provide value, 20% should promote your offering.
6) Neglecting SEO
Overlooking SEO risks outstanding content never being found. Know what Singaporeans search regarding your niche.
Use tools like Google Keyword Planner to uncover relevant local keywords.Â
Organically incorporate these into the copy including titles, headers and meta descriptions.
Don’t forget voice search optimization, as adoption rises locally. Contact an expert SEO agency in Singapore for help.
7) Ignoring User-Generated Content
You miss authentic engagement opportunities without user-generated content (UGC). Singaporeans trust peer endorsements.
Prompt customers to share first-hand experiences with your product or service.
Repost customer photos, testimonials or run contests for users to produce content. This not only supplies free assets, but also builds trust with prospective buyers.
8) Poor Quality Control
Subpar content can undermine brand credibility. Typos, factual errors or low-res visuals reflect poorly.
Always proofread copy, fact-check info, and use high-quality images. Consider a second set of eyes reviewing content before publishing.
In Singapore’s crowded marketplace, attention to detail stands out.
10) Not Tracking Content Performance
Flying blind on strategy squanders resources. You need to know what works and what doesn’t.
Use analytics to monitor key metrics like page views, engagement rates and conversions. See which topics resonate with local audiences.
Apply these learnings to refine your approach over time, doubling down on successes and adjusting underperformers.
Final Thoughts
Sidestepping common content creation mistakes can boost your digital presence. Remember, effective content marketing is an ongoing process of creating, evaluating and refining.
At Elevan August, the best digital marketing company in Singapore, we understand the unique challenges startups face in developing standout content locally.
Our team of experts can help craft a strategy that resonates with your audience while avoiding these mistakes.
Whether you need SEO, video production, or a consistent posting cadence, we’re here to support your content marketing journey.
Let’s connect to create content that not only attracts eyeballs, but also delivers real business impact in Singapore.
